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Why AR is the Next Step in Enterprise Optimization

Updated: Jul 29, 2022

When you think "augmented reality," you may immediately think about the summer where everyone was catching pocket monsters in Pokémon Go, or that period in 2014-2015 when people were checking emails and notifications on the futuristic but odd-looking Google Glass. What you may not know, however, is that AR has since transitioned to a different market, with AR developers instead focusing on industries like healthcare, logistics, and manufacturing.

Where AR excels is at what these three industries have in common. Each one has established procedures for different problems or situations, but their complexity raises a need for streamlining. Augmented reality has the potential to fill this gap, whether through remote experts, location-based guidance, or visual overlays that display essential data.